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Archive for March 3rd, 2008

What do they mean by “lines” in online advertising?

March 3rd, 2008 by advertising online

a_yoshikawa asked:


When you buy an insertion order, it seems like you can buy “lines” what does that mean in online advertising? Is it a an allocation of part of the budget for a particular campaign? If it is an allocation of part of the budget for a campaign, then why do advertisers use lines? Is it to run different advertisements against different demographics?

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