What do they mean by “lines” in online advertising?
March 3rd, 2008 by advertising online
a_yoshikawa asked:
When you buy an insertion order, it seems like you can buy “lines” what does that mean in online advertising? Is it a an allocation of part of the budget for a particular campaign? If it is an allocation of part of the budget for a campaign, then why do advertisers use lines? Is it to run different advertisements against different demographics?
Caffeinated Content
When you buy an insertion order, it seems like you can buy “lines” what does that mean in online advertising? Is it a an allocation of part of the budget for a particular campaign? If it is an allocation of part of the budget for a campaign, then why do advertisers use lines? Is it to run different advertisements against different demographics?
Caffeinated Content
Category: Other - Advertising & Marketing | 1 Comment »
