What do they mean by “lines” in online advertising?
March 3rd, 2008 by advertising online
a_yoshikawa asked:
When you buy an insertion order, it seems like you can buy “lines” what does that mean in online advertising? Is it a an allocation of part of the budget for a particular campaign? If it is an allocation of part of the budget for a campaign, then why do advertisers use lines? Is it to run different advertisements against different demographics?
Caffeinated Content
When you buy an insertion order, it seems like you can buy “lines” what does that mean in online advertising? Is it a an allocation of part of the budget for a particular campaign? If it is an allocation of part of the budget for a campaign, then why do advertisers use lines? Is it to run different advertisements against different demographics?
Caffeinated Content
This entry was posted on Monday, March 3rd, 2008 at 8:57 pm and is filed under Other - Advertising & Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
March 6th, 2008 at 5:01 pm
The screen so this means the more they charge on the number of lines on the page of newspaper ads you insert the amount of newspaper ads same with online ads you insert the amount of newspaper ads same with online ads same with online ads same with online ads.